Jaipur, Oct 19: Reliance Retail’s premium fashion and lifestyle brand AZORTE has expanded its presence in Rajasthan with the opening of its latest fashion neostore at Pacific Mall, Jaipur. Spanning 11,760 sq. ft., the new store marks AZORTE’s 47th store nationally, bringing its distinctive blend of contemporary fashion, technology, and immersive retail experiences to Jaipur’s evolving fashion landscape.
To mark the launch, actress Radhika Madan inaugurated the store and engaged with shoppers, bringing her contemporary style and fashion-forward sensibility to AZORTE’s Jaipur debut. The launch also brought AZORTE’s “Here for the Looks” spirit to life, celebrating the brand’s fashion-first approach to the city. The launch also featured a fashion show showcasing AZORTE’s latest collection, bringing its new-season styles to life on the runway.
Located on the Ground Floor of Pacific Mall, Mansarovar, the new AZORTE store offers a curated selection of women’s wear, men’s wear, kidswear, and accessories. Shoppers can explore the latest Fall Edit and Festive Collection, featuring contemporary everyday styles, statement pieces, and occasion-ready looks, alongside exclusive Hello Kitty and NBA collections.
The Jaipur store brings AZORTE’s next-generation retail experience to the city, featuring:
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Smart Trial Rooms with contextual styling recommendations inside trial rooms.
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Interactive Digital Screens to discover and access AZORTE’s wider assortments.
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RFID & QR Code Technology for seamless inventory management and enhanced product discovery
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Self Check-In & Check-Out counters for a more agile and frictionless shopping experience
Further strengthening its presence in the city, AZORTE will open its second Jaipur store at PINKWALK Mall on 25th October 2026. Spanning 9,508 sq. ft., the new store will be located on a single ground floor and will mark AZORTE’s 48th store nationally.
The Pink City Mall store will extend AZORTE’s contemporary fashion and technology-led retail experience to another key retail destination in Jaipur, offering shoppers access to the brand’s latest collections across fashion and lifestyle categories.
With the opening of its 47th store at Pacific Mall, followed by its 48th store at PinkWalk Mall, AZORTE is further strengthening its footprint in Jaipur and across India, bringing its fashion neostore format and technology-enabled retail experience to a growing community of fashion-conscious consumers.
