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Dineout gets a brand refresh to build a stronger presence in dining out category

BusinessManasi Praharaj13 Oct 2026

October 13, 2026: Swiggy, India’s pioneering on-demand convenience platform, today announced a brand refresh for Dineout. This brand architecture simplification is being done with the objective of giving Dineout a sharper and more prominent identity in the fast growing dining-out category. 

While the consumer-facing  name will be Dineout, the Swiggy logo will continue to be an integral part of the identity. This change also reflects the platform's momentum as India's dedicated dining-out destination. and simplifies how consumers see the brand, while Swiggy continues to back it with scale, technology, and trust. 

The evolution also includes a refreshed identity for Dineout that pairs a compact, lowercase "d" logo which is more visible and works cleaner across app icons, screens and touchpoints, with a subtle Swiggy pin that carries on the legacy of the trusted Swiggy brand. Also, fresh mint is chosen as a color as it feels refreshing, sociable and unpretentious. This refreshed identity is aimed at focusing on the ease and spontaneity of dining out. 

Speaking on the brand refresh, Mayur Hola, Head of Brand, Swiggy, said, “Dineout is a big part of the dining and FnB ecosystem in India, and the new identity reflects that evolution. Moving from Swiggy Dineout to Dineout gives the brand a sharper, more distinctive identity, while retaining the Swiggy S pin as a mark of the trust and experience behind it. The new green identity reflects our growing ambition in dining out and the opportunity ahead for Dineout to build a category-defining brand for India’s vibrant and evolving food and dining culture.” 

The brand architecture simplification will be visible across all external channels, including brand’s social media channels, customer and in-app communications. 

Dineout is currently running its flagship The Great Indian Restaurant Festival (GIRF). This season of GIRF has been reimagined as The Great Indian Ravi Festival, with Ravi Kishan as the face of the campaign. Themed around "Discount Followsss My Brothaaaar", this edition of GIRF will be live till October 24, 2026, offering up to 50% off across 57,000+ restaurants in 84+ cities across India.