‘Comfort, but make it festive’ brings contemporary style, festive sparkle and cushioned comfort to occasion dressing.
Oct 20: Bata is putting embellished flats at the center of festive dressing with ‘Comfort, but make it festive’, starring Rakul Preet Singh. Bringing together contemporary styling and comfort, the campaign celebrates flats as a first choice for dressing up. For women making comfort a priority in their occasion wardrobes, the collection brings a fresh perspective to looking and feeling ready for every celebration.
The hero of Bata’s festive edit is a rhinestone-detailed flat in three colorways, pairing light-catching sparkle with cushioning underfoot. This reflects Bata’s move towards a more contemporary, premium aesthetic, with comfort at the heart of every festive look.
For Rakul, the story has a personal connection. Having spoken about stepping away from heels while recovering from a back injury, the actor brings her own perspective to putting comfort first. Her preference for flats offers a natural connection to a campaign that celebrates feeling at ease as an essential part of feeling dressed for the occasion.
The campaign film brings this thought to life through the familiar pleasures of the season: getting ready, meeting friends and stepping into a celebration. Rakul’s energy and personal style lead the story, with footwear taking its place as a defining detail of the festive look.
Commenting on the campaign, Jasleen Kaur, Head of Marketing, Bata India said, “Our festive campaign builds on a simple consumer insight: people want to feel dressed for the occasion and comfortable enough to enjoy it. With ‘Comfort, but make it festive’, we bring that thought to life through contemporary designs that combine festive style with comfort. Rakul’s personal experience and her approach to footwear make her a relatable voice for this message. Through the campaign and our consumer experiences, we invite people to discover how Bata is evolving its styles while keeping comfort at the heart of the brand.”
Rakul Preet Singh said, “Bata’s festive collection brings a fresh, contemporary feel to the comfort I’ve always associated with the brand. The rhinestone detailing makes the flats feel special, and the extra cushioning matters to me now that I’m more mindful of my footwear choices. It’s exciting to see how Bata is evolving and bringing in styles that are of the moment. That’s what ‘Comfort but make it festive’ means to me: feeling dressed for the occasion and completely at ease.”
Extending the campaign beyond digital engagement, Bata India hosted a special Dandiya Night at Vegas Mall, Dwarka, Delhi, on October 18, with Rakul Preet Singh making a special appearance. The event witnessed over 6,000 footfalls, bringing consumers together for an immersive celebration of festive style, comfort and the spirit of the season.
Bata’s festive collection will be available across Bata stores, the Bata app and leading e-commerce platforms.
